Optimize Mobile Game Revenue – Part 2

This is the second part in the series of videos about optimizing mobile game revenues using the SOOMLA Dashboard. As with the other tips in this series, the power of the SOOMLA dashboard is in having full control to change things in all the devices that have your game installed.

This second tip focuses on a situation where you realized that earning the in-game currency is too easy and users can simply buy anything in the store without making cash transactions. The solution here is to add a new type of currency and add a few new items that can only be bought with that currency. This change should keep your users engaged longer and generate more revenue.
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