Monthly Archives: September 2013

The Big Launch is Dead for Free to Play Games

Are you launched? Have you launched yet? When are you launching? These are questions you hear quite a lot when developing your first game. To...

In-App Purchase Revenues Projected to Reach $36B According to Latest Report by Gartner

We love hearing good news about the In-App Purchase market growing bigger so we were very excited to hear about the new research from Gartner . For...

7 Mobile Ad Providers that Offer Interstitial Ads

You might have heard about Interstitial Ads but if you haven't these are the type of ads that take the full size of the...

Starting a Games Company? Focus on the Team

Team is everything. It's true for startups and it's true for mobile game studios with aspirations to make a big hit. Making a successful game...

Indie Game Developers vs. Gaming Giants – Who’s Winning?

As a company who strongly believe in the democratization of mobile game development we are constantly looking for signs that indie developers are winning....

7 Reasons why any Mobile Game needs a Backend

One of the differences between mobile games and online/facebook games is that mobile games actually don't require you to setup a server. This might not...

20 Lessons Learned from the First 3 Months of SOOMLA

I finally did it 3 months ago.  I quit my day job and jumped into the deep water with two partners.  Together we co-founded SOOMLA....

Preventing Hacks of In-App Purchases with Detection

This is a story about a developer who was using the Apple store for his in-App purchases when he first went live with his...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports