Monthly Archives: December 2013

Santa meets SOOMLA

The holiday season is here!  We'd like to wish all of our users and players world-wide a merry Christmas and a prosperous new year....

New Features – Analytics, Hooks and More Usability

Here at SOOMLA, we are big believers in continuously deploying features and fixes. Co-founder Gur can give you a whole lecture about why continuous...

The Future of Mobile Game Advertising – 7 Predictions

Let's start with the elephant in the room - predicting the future is a funky business. Don't trust anyone that tells you he knows what...

10 Signs You are Hooked on a Mobile Game

People have been talking about games as seriously addictive. Newspapers have written articles about teenagers needing an intervention. Is there a substance in them that...

Life Hacking Tips – Sleeping on an Airplane and Killing it the Day After

In the last 2 months I've flown 6 times over the Atlantic and 4 times coast to coast. This was not the kind of...

Cocos2d-X Plugin is Here

V3 - Our New Virtual Economy Model It has been a while since we introduced our new virtual economy model known as V3. Today, we...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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