Monthly Archives: January 2014

Looking Forward to Meeting You at Casual Connect Amsterdam

Casual Connect Amsterdam is just around the corner and we are very excited about it. As in previous years, the conference includes the Indie...

Going to Conferences Like a Pro

By now, I have been to countless conferences as a sponsor, speaker and attendee. I wanted to share some insights about what to do...

How We Moved The SOOMLA Blog from Blogger to WordPress

Our blog needed a new design for a while now and the way to get there was to move to a new platform. Blogger...

2013 Reflections – IAP Explodes and More

Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...

Getting your Players to Connect with Facebook

Some games have seen 2%-3% adoption rates for Facebook connect while others have seen 40%-50%. I bet you want your game to be in...

Playoffs are Here – Guess why Soombot is so Happy?

I guess you didn't know this about our Soombot, he is a die hard Eagles fan. He has been tailgating outside Lincoln Field for...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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