
To those of you who are not following the NFL closely, the playoffs are starting this week and in about 5 weeks and 11 games we will have a champion. The odds are against the Eagles and Vegas only gives them a 1 in 20 chance to be the champions but one of the great things about the national football league is that it’s extremely well balanced so any team has a real chance of winning.
Regardless of what team wins, there is a lot to be learned from the NFL. The integration of advertising the optimization for the TV medium and the perfect balancing that allows every team to win.