5 Mistakes to avoid with Virtual Economies – Slides

I recently went through some of my previous speaking sessions and found this talk I gave at the Israel Mobile Summit in 2012. I was happy to discover that most of the advice is still relevant and there are many mobile game developers that can still benefit from this advice.

Here is the slides transcript if you have problems seeing the slides (or if you are a google robot)

  • 5 MISTAKES WITH VIRTUAL ECONOMIES
  • Mistake 0 – No Virtual Economy
    • 90% of Revenue is in Selling Coins
    • Users spend over 50% of the time in the store
  • Mistake 1 – Focusing on SellingFocus on Earning Game Soft Play Store
    • Increased User Engagement
    • Users will buy if they have coins
  • Mistake 2 – Balance = 0
    • Give users some coins
    • Show them the Store before the game
  • Mistake 3 – Goods that last forever
    • Rentable or consumable are Better
    • Opportunities for tweaking
    • Sell Everlasting items only for hard currency
  • Mistake 4 – Single Currency
    • Having 2 or 3 currencies gives more opportunity for tweaking
    • Allows some of the goods to be purchasable only with real money
  • Mistake 5 – Boring
    • Users should be exposed to new goods as they progress in the game
  • MORE INFO AT – BLOG.SOOM.LA and PROJECT@SOOM.LA


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