Box It is a straight forward puzzle game that uses both the SOOMLA virtual economy framework and the SOOMLA storefront. The dots in the middle are moving and you need to block areas of the screen while avoiding your dot or your lines from touching the evil dots. The concept is not new and in fact I remember a PC game called Xonix that had a similar mechanic. Reviving game genres is not a new thing and in fact Box It was able to generate a much more engaging experience compared to Xonix in my opinion. I have been playing the game for the last 10 days at least 3 times a day on both my iPad and my iPhone. The game is also available for Android but I haven’t tested the experience on my Asus.
“Box It” Gameplay Review
Experience and level design
As you progress through the levels, there are more evil dots and more obstacles in the middle. The best way to avoid the dots is to capture them in the blocked areas. In order to do that you have to set up traps for the dots and capture them as they move into the traps. Each one of the highlighted dots gives users a bonus when captured. There is an extra life dot, a dot that freezes all the other dots and also a dot that slows everything down when captured.
Virtual good types and price analysis
The game is correctly using coins as a soft currency rather than selling items directly for cash. The diversity between single use items and life time items is good, and offering the purchase of single use packs (10 slow dots) is also a good practice. The pricing of the virtual goods is high compared to the ability to collect coin. It took me about 50 sessions to reach a point where I can actually buy something with in-game coins. At the same time, the range of coin packs being offered is too low. Coin packs are the IAP items that are being sold for cash and defined as consumable to allow users to use them for in-game purchases. Our recommendation is to price at least one coin pack option at $20 or higher. Some users might like your game so much they will be happy to pay so why limit it to $3.
High revenue methods analysis
Coin loop analysis
- Celebrate coin collection – make a sound, jiggle the price – earning coins is fun!
- Give users indication of how much coins they have so they know how well they are doing
- Amount of coins collected per level is fixed – use completion time and number of errors as variables instead