Monthly Archives: September 2014

In App Purchase Price Ranges Are Coming to Google Play

Google recently announced that they are considering adding In-App Purchase price ranges to the Play Store. This comes on the heels of Google's loss...

Cool Trance Game and Some Ideas for Improving It

Angularis is one of those games that when you first look at them you have a feeling that with the right music it can...

Announcing SOOMLA Profile module!

We are happy to announce the brand new Profile module, now available to the SOOMLA community. The Profile Module SOOMLA is always looking for new ways...

Game Ideas and Tips Based on The Tower

The Tower is a fun game from the makers of 2048 - Ketchapp (here is a link for iOS). If you want ideas for...

Getting Organic Installs by Designing an Effective Viral Loop

Back in July I gave a session at the Casual Connect Conference in San Francisco. The talk was about designing games with virality in...

PickCrafter Review – Incrementer Game Ideas

PickCrafter is a Minecraft themed incrementer game. It was made with popular graphic engine Unity and is leveraging SOOMLA for in-app purchase. You can download...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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