In 2013, we did a 7 Offer Walls Providers to Monetize Your Mobile Game, that laid out the top players for offer walls. Since then the industry has had its ups and downs and there are some new players to pay attention to. Many of these companies offer various advertising platforms with offer walls being one option.
For game developers, one of the main questions is how to monetize the app. More often than not, paying users are only 1-2%. Most monetization comes from advertising be it through banner ads or native ads. Offer walls are one way for app developers to monetize their non-paying users and tap into the other 98-99% of users.
Top Offer Walls of 2015:
Founded in 2009, Fyber aims to help mobile game and app developers monetize their games by providing quality advertisements. They also assist developers execute smart monetization strategies such as utilizing offer walls. It currently serves over 320 million monthly active users. Fyber offers a Unity Plugin that integrates their Ad Monetization Platform and a Native platform for Android and iOS.
Tapjoy, one of the biggest companies in the industry, was founded in 2007 and currently has over 2 million daily ad engagements. Tapjoy’s main objective is to help maximize the value for every freemium mobile app developer. They achieve this through their Marketing Automation and Monetization Platforms, one example being offer walls. Tapjoy offers a Unity Plugin as well as an Adobe Air plugin for iOS and Android users.
SupersonicAds, founded in 2009, is a leading mobile advertising platform. They offer a cloud-based SDK for offer wall, video, interstitial, and mediation mobile advertising. Many of their ads are high quality and brand focused, so the advertisements are most likely to come from big companies such as Dove and M&M instead of Zynga Poker. Supersonic also offers a Unity plugin as well as SDKs for iOS and Android.
Persona.ly proprietary technology supports all major platforms (Android/iOS/Unity/Adobe AIR) and has a rich video inventory, as well as a large variety of apps and surveys. They focus heavily on the user itself, smart use of data and personalization tools – like gamification engine that helps to increase retention and LTV. Lately, Persona.ly has put a great deal of effort into monetizing emerging markets such as Brazil, India, Russia, and East Asia.
InMobi, founded in 2007, is one of the leading mobile advertising companies in the industry. Offering a variety of services such as a single SDK for ad monetization, an app-install platform, and a native ads platform. InMobi’s native content ads come in a variety of formats such as a content streaming, content walls, app walls, and as a chat list. All ads are seamlessly blended into your style of game and are relevant for your users. InMobi is compatible with a variety of platforms and offers an SDKS for iOS and Android and has a Unity Plugin.
Part of ironSource, mobileCore was founded in 2013 to offer app developers various ad formats and engagement tools that vary from traditional display ads. mobileCore believes that each app is different, so ads and the displays should be custom designed to each app. One of their features is the App Offer Wall, In-Stream ads, Top Page Widget ads, and Stickeez (custom developed by ironSource).
TrialPay, founded in 2006, developed Evergreen, a single SDK that offers app developers the ability to leverage custom solutions and third party platforms to engage the right target audience. TrialPay’s offer walls have a wide selection of categories along with unique in-store offers and in app commerce.
Originally known as W3i and was then rebranded as NativeX to emphasize their focus on their native ad platforms approach. NativeX was founded in 2000 and has acquired over 1 billion users across 178 countries. NativeX takes a unique approach to in-app advertising by giving mobile game developers a variety of reward and non-reward ad formats such as offer walls.
SuperRewards, a subsidiary of Playerize, was a pioneer of virtual currency monetization of social games has grown since its founding in 2007. The two main channels of monetizations are direct pay and offer walls. SuperRewards’ offer walls are highly-targeted advertisements and directed to the correct users.
Founded in 2010, Everbadge offers two types of offer walls: incentivized and non-incentivized. The incentivized offer wall is geared towards games that deal with virtual currency or have a point system in the game. The non-incentivized offer wall acts more like an added feature in the game showing off other apps.