We are working on our first major press release here at SOOMLA. To those of you who are going through the same thing, you are probably looking for contacts of relevant writers in tech/gaming media. We found these lists useful. Hope you enjoy them to.
Gaming Press List
Includes contacts of reporters and blog owners related to mobile games. This is a great list if you are launching your game:
Tech Press List
This list includes contacts that are more related to a technology product launch. It includes emails, twitter IDs for major tech reporters as well as tech blogs: