Monthly Archives: August 2015
Game Review: Monster Crush Dash – Silly errors can ruin the experience
Monster Crush Dash is a Candy Crush clone which will, most certainly, find its audience in the vast plains of the internet. The game...
Marketing 101 for Indie Mobile Game Developers
Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...
Aureus Interactive Creates Unity Asset with SOOMLA Store
About the Author: Aureus Interactive is the creator of Menu Starter Kit available on the Unity Asset Store. He received a degree in law and then continued to teach...
Game Review: Space Spacy – A tutorial on how to abuse your phone’s gyroscope
Ever since I first installed Space Spacy I've been tortured by a dilemma: how do you pronounce Spacy? Is it Space – ee, Spa...
Introducing Simplified Retention for Game Developers and Marketers
SOOMLA Retention Reports
SOOMLA introduces retention reports - the best way to explain the behavior of your users in terms of how many stayed in your...
The Future of Mobile Game Ads in China
My Learnings from China Joy
Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...
Game Review: Volcano, an environmentally friendly destroyer
Video games that also try to raise awareness of an issue currently plaguing humankind are by default boring and dull.
Most often, such games are...
Interested in Guest Blogging? Here Are Our Guidelines
Interested in guest blogging for SOOMLA?
We love having guest posts on our blog because it offers a new perspective and voice to our readers....
Whales Report – The Only Mobile Game Report Focusing on Paying Users
SOOMLA’s Whales Report introduces a unique way to understand how your game is performing when looking specifically at your paying users. It is a known...
Grow Insights – Know Your Users Better and in Real Time
"I don't care if this user is a payer! He gets the same experience as everyone!" said no one ever.
Getting to know your users is...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
