Monthly Archives: August 2015

Game Review: Monster Crush Dash – Silly errors can ruin the experience

Monster Crush Dash is a Candy Crush clone which will, most certainly, find its audience in the vast plains of the internet. The game...

Marketing 101 for Indie Mobile Game Developers

Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...

Aureus Interactive Creates Unity Asset with SOOMLA Store

About the Author: Aureus Interactive is the creator of Menu Starter Kit available on the Unity Asset Store. He received a degree in law and then continued to teach...

Game Review: Space Spacy – A tutorial on how to abuse your phone’s gyroscope

Ever since I first installed Space Spacy I've been tortured by a dilemma: how do you pronounce Spacy? Is it Space – ee, Spa...

Introducing Simplified Retention for Game Developers and Marketers

SOOMLA Retention Reports SOOMLA introduces retention reports - the best way to explain the behavior of your users in terms of how many stayed in your...

The Future of Mobile Game Ads in China

My Learnings from China Joy Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...

Game Review: Volcano, an environmentally friendly destroyer

Video games that also try to raise awareness of an issue currently plaguing humankind are by default boring and dull. Most often, such games are...

Interested in Guest Blogging? Here Are Our Guidelines

Interested in guest blogging for SOOMLA? We love having guest posts on our blog because it offers a new perspective and voice to our readers....

Whales Report – The Only Mobile Game Report Focusing on Paying Users

SOOMLA’s Whales Report introduces a unique way to understand how your game is performing when looking specifically at your paying users. It is a known...
A graph going up with a magnify glass on a particular point.

Grow Insights – Know Your Users Better and in Real Time

"I don't care if this user is a payer! He gets the same experience as everyone!" said no one ever. Getting to know your users is...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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