Monthly Archives: November 2015

6 Tips for Your First Panel Participation

I recently had the opportunity to be a panelist in an industry conference. I have attended panels before and I have given many talks at...

What is eCPM Decay and How to Keep Ad Revenue High

After weeks, months of hard work, you have finally completed your mobile game. Everything is set, the red ribbon is in place and you’re ready...

Game Review: Haberdashery – A Pleasant Surprise

'I love it when a plan comes together'. Those must have been the words of boys and girls in the Luna Wolf Studios after...

Detecting In-App Purchase Fraud with Machine Learning

This article contains phrases taken from the machine learning and analysis world. Data scientists and algorithm engineers will feel more comfortable with reading it...

Game Review: Number Escape – template for a great game

Game developers everywhere, take notice – this is how you make a mobile puzzle game. Number Escape was built by SangMoon Joo for both Android...

We’re Open Source and We’ve Been Listening to You

Open Source One of the perks of being an open source company is having a community of developers who not only use your product, but...

Bye Bye Unity Prefabs and a Few More New Additions

Unity Prefabs Remember those SOOMLA Prefabs you were required to drag & drop into your main scene in order to receive and handle events? Well,...

10 Tips and Tricks to Find the Perfect Email Address

You Need an Email Address, You Say? I’ve recently been working on email outreach. I’ve got my personalized pitch ready to go, but I’m missing...

Game Review: Legacy of Solitaire 3D – A game that tries too hard

The first thing I thought after running the Legacy of Solitaire 3D game was: "Ooohhh, shiny!” Here is my review of something I can...

Remote Virtual Economy Management For Mobile Games

With virtual economy being the most popular choice for mobile freemium games business model, you probably will want to have one of those in...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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