### UPDATED ###
AdIntel allows us to see what games are being heavily promoted in China and the amount of dollars spent. So this update is not so much about games made in China and instead is going to be the top 10 games with the biggest budgets being used to promote apps in China over the last 90 days.
Top 10 Android games most heavily promoted China:
- Guns of Glory by Century Games
- My Cafe by Melsoft Games
- Family Island by Melsoft Games
- Zero City by Beingame
- Hero Wars by Nexters Global
- Rise of Empires by Long Tech
- Love Sick by Swag Masha
- Sort it 3d by Supersonic Studios
- Rise of Kingdoms by Lilith Games
- Idle Frontier by Kongregate
Top 10 iOS games most heavily promoted China:
- 我爱拼模型-口袋里的世界 (Pocket World 3d) by Minimonster Game
- Gardenscapes by Playrix
- Klondike Adventures by Vizor Apps
- Last Shelter by Long Tech
- Township by Playrix
- Golden Hoyeah Slots by International Games
- Puzzle Fuzzle by Lior Studios
- 明星捕鱼-麻将明星3缺1 (Majhong Star) by International Games
- Save the Girl by Lior Studios
- Merge Dragons by Gram Games
### END UPDATE ###
If we are to look at anything as a global phenomenon – including mobile gaming – we cannot exclude China. The most populated country in the world, and one of the biggest economies, as well, plays a huge role in determining who the biggest players in the industry are.
Unlike other countries in the world, China is somewhat specific, which is why it needs a bigger introduction than the rest.
Just as the country is known for the Great Wall of China for more than 2000 years, in today’s digital world, it is known for its Great Firewall. In a most sterile description, the Great Firewall is a set of laws and legislations aimed to regulate the Internet in China. However, it is more about censorship and blocking western products than anything else.
A lot of companies and countries are losing out thanks to the Great Firewall, China included, but when it comes to mobile gaming – Google seems to be the biggest loser.
Its services have been blocked from China for the past five years and more, including Google Search, YouTube, Google Maps, Google Docs, and in this case most importantly – the Play Store. The Android app store has returned to the country some half a year ago, but the effects of the ban are visible – it is no longer the number one app store in the country.
These three stores share almost an equal amount of the mobile market in the country, rendering the Play Store obsolete and making it extremely difficult to figure out which are the most popular mobile games built in the country. They are popular places to find apps, but not the only ones – the country has more than 200 stores, according to OneSky. Jokingly, I’d say everyone and their dog has an app store in China – in reality, basically every telecom company, mobile carrier, and large corporation has one.
Thanks to a number of market researches out there, including this one by Newzoo and TalkingData, we were able to piece together a list of the top 10 games made in China.
Oh yes, before we proceed with the list, I’d also like to point you in the direction of a report by China Game Industry Annual Conference that was released two weeks ago. It says that the sales revenue of the mobile gaming industry reached 51.5 billion yuan ($7.94 billion) – it increased a stunning 87.2% since 2014.
The country has more than 366 million mobile players – the entire United States of America had 318.9 million people in 2014.
So, without further ado, here are the top 10 games made in China:
*We were unable to access interesting SDKs for these mobile games due to the limited visibility of mobile games in China.
You’ll be seeing a lot of Tencent in this article – it is a Chinese mobile games giant. According to a report by South China Morning Post, published last April – the company had 570 million registered users for its initial batch of smartphone-based games. Since September, it became Asia’s largest internet company. It is based in Shenzhen.
About the game: The English title for the game is WeFly, even though a simple Google translate of the original name 全民飞机大战, says the game’s name is National World War II Aircraft. It is a cartoonish-styled, colorful arcade game featuring countless levels and multiple modes, a lot of different aircrafts and, according to a few reviews on the Apple App Store – pretty damn demanding, too.
About the game: The Rhythm Master is a virtual orchestra studio type of game, something like those rock band games we’ve seen on Nintendo Wii. It features dozens of songs, including some of the globally popular rock songs. Additional songs can also be obtained as an in-game purchase, and the virtual currency can be gained by interacting with friends.
Developer: GoodTeam Studio
The GoodTeam studio is based in Chengdu, China. It claims to be one of the oldest domestic game development studios building games for Android, and its products include Tightrope Hero, Empire Defense series and Crisis Mission.
Genre: Card game
About the game: Dou di zhu is an extremely popular card game in China, and its origins stem way before the mobile phone. According to Wikipedia, the literal translation means “Fighting the Landlord”. This is a card game in the genre of shedding and gambling.
About the game: This classic game of chess by the cnvcs development team is enriched by a total of 38,000 chess puzzles divided into 13 collections. It supports online play, as well as LAN via Bluetooth or Wi-Fi. The game also allows games to be saved and loaded, and allows easy switching between the play mode and the analysis mode.
Developer: CG Tech
Genre: Card game
About the game: Similar to Dou di zhu, the Dan Ji Dou Di Zhu is a poker-like card game based on the traditional Chinese “Fight the Landlord” game. The interesting thing about this game is that it is designed primarily for the BlackBerry device.
Release Date: 2013
About the game: Craz3 Match is a cute-looking tile-matching game from Tencent. It was primarily designed for WeChat users to interact with each other and play against one another. The game offers a couple of modes, including the Solo mode and the Battle mode which allows multiplayer action. It also features boss fights and magical power-ups, as well as finding and challenging any nearby players.
Release Date: 2014
Genre: Endless running
About the game: WeChat Dash is an endless running game featuring cute characters and even cuter pets. It features two modes, the PvP Mode, allowing you to challenge nearby players and friends anywhere; and the Turbo mode which brings new challenges with each new stage. The game focuses on the social aspect, integrating with various social media networks, including Facebook.
The game seems to be built by an indie developer, as the GepaikjStudio.com website is offline, and the developer’s official email address is on Gmail. The latter makes it even stranger knowing that Gmail is actually blocked in mainland China. Other information about the developer is virtually impossible to find. Still, its hit game, Pop Star, has been updated for Android 5.1.
Release Date: 2013
About the game: Pop Star is a color-matching game built primarily for the iOS, but later expanded to Android, as well. The goal of the game is to tap on two or more stars of the same color in order to destroy them. There is no time limit – the player must achieve a certain score in order to proceed to the next stage.
Release Date: 2013
Genre: Card game
About the game: Happy Landlord is another card game that’s made the list. It is among the best and most popular Chinese game, featuring different unique characters each player can choose to be their avatar in the game. Besides the classic multiplayer mode, the game also features a tournament mode, where players can compete for the Grand Prix.
Strangely enough, the most popular mobile game in China does not originate from the most popular game development studio in the country. Instead, it comes from a studio named HappyElements, which is strange in its own right – the English version of the App Store page says the developer’s name is HappyElements, while translating the Chinese version names the developer as Le Yuan Interactive, based in Beijing. It just goes to show how difficult it is to tread through the Chinese mobile game space.
Release Date: 2014
About the game: Similar to Candy Crush Saga and the likes, Anipop is a color-matching game. Just like anything else made in the East, it features cute characters and bright colors. There are more than 400 levels in the game, and also allows logging in from Facebook and synchronizing the game between the mobile and the desktop platforms.
While some many services were banned in China to better control the social media and censor any material that might undermine the government, others say it is a way the country protects its local businesses. From this perspective, it is hard to know if companies like Sina Weibo, Baidu or Tencent would have turned into billion-dollar businesses if Twitter or Google were still present. But we do know that China is shaping the future of mobile gaming.