Monthly Archives: March 2016
Woodchippers! Postmortem
About the Author: Cyrus Kasaaian is a co-owner of the indie game company Castor Games. His passion for mathematics, programming, innovative gameplay, and unarmed combat...
Mobile Audience Targeting 101
Targeting Dimensions
The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...
New Ad Network Integrations and a Cool New Comparison Feature
New Ad Networks
As promised we have now added even more Ad Network integrations! We’re talking about the much anticipated Unity Ads as well as...
What are eSports?
About the Author: Garrett Weinzierl is founder of PlayWin Multiplayer, a cross platform eSport enablement solution that allows gamers to play against their friends for...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
