Monthly Archives: May 2016

Ad Mediation, SSP and Ad Server – What’s the Difference?

The world of monetizing your app through ads is becoming more and more complex and many terms get thrown into the air: DSP, SSP,...

Ad-supported Apps get ROI and LTV Wrong 98% of the Time

If you have been following the mobile app ecosystem closely you know that there are more and more apps that are relaying on advertising...

Who Should Calculate LTV and Who Shouldn’t

Many companies in the mobile app ecosystem today try to figure out the LTV of a customer also known as CLTV or CLV. In...

Why Should You Calculate LTV (Lifetime Value)

We already covered the how, who and when of calculating LTV (lifetime value). This post is about the Why. It should have probably been...

Rewarded Video Ads – The Publisher Payout Fallacy

Video advertising is hot in the mobile app ecosystem today. Everyone is talking about it and many app developers are doing it. Even more...

Quiz: Guess the Game By It’s Avatar

Fun quiz for Friday. Match the avatar to it's original mobile app and guess the game they belong to. Lets see how many of...

Re-inventing the Remove Ads Button with a Video Ad

There is nothing more boring in mobile apps than the Remove Ads button. At least that was the case until recently. The least expected...

Quiz Friday – Guess the Soombot

Soombot is our mascot. He's a robot with programming super powers that can transform into many different objects, shapes and people. We keep action...

What Can We Learn from Zynga’s Financial Reports

One of the things I learned a while ago but was recently reminded of by one of our advisors is that you can learn...

How Much Do Apps spend on CPI Campaigns

About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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