Customer Lifetime Value (CLV) Infographic

While this case study is not about mobile apps most of the principles still apply. KissMetrics did a great job of bringing the information together in this infographic.

To learn more about how to do this in mobile apps – check out these 6 LTV calculators

the story of calculating lifetime value in starbucks presented in this ltv infographic


Source: How To Calculate Lifetime Value

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView


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