Monthly Archives: July 2016

5 Monetization Tips From Ketchapp CRO – Christian Calderon

In a recent talk at Postback event, Christian Calderon gave a very interesting presentation about Ketchapp's approach to in app advertising. Christian recently joined the Ketchapp...

The Global Gaming Investor Map

While I was working on raising a round for SOOMLA I came across a post on local media that showed a map of all...

The Ultimate App Monetization Checklist

There are many companies who are adding in-game advertising these days. Apps that have built in-game currencies are now adding rewarded videos and offer...

Top 10 Mobile Idle Clicker Games

I recently came across this article in Gamasutra about the psychological profile of gamers who play mobile Idle games (Android and iPhone) that are...

14 Ideas for Game Bots on Messenger

Lately I have been hearing more and more buzz about bots being the new apps. Many of my friends who until recently were working...

Top 6 Mobile Ad Mediation Platforms – Full Analysis

 Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...

In-House vs. Outsourced Tech Platforms in Mobile Games

The gaming industry is notorious for having a strong NIH syndrome. In mobile games there is more openness for external solutions compared to previous...

Apple Subscriptions Model – LTV Calculation

Apple recently announced a new model is available in the app store and apps will no longer be sold for a $1 but will...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports