Monthly Archives: August 2016

Header image - new breed of companies get 7 funding deals in 2 months

New Breed of Games gets 7 Funding and M&A Deals in 2 months

In a previous post we presented 3 case studies starring a new breed of game companies. Companies who are both publishers and advertisers at...
How we got 8500 apps to install our SDK. Tips for marketing your SDK.

How We Got 8,500 Apps to Install our SDK

As of last week, the number of live apps using the SOOMLA open source framework is 8,500. While the framework was not a commercial success...

Kongregate: Double Your Traffic by Tracing Ad LTV

I recently came across a fantastic post by Jeff Gurian. Those of you who don't know Jeff, he is the Director of Marketing at...

The Biggest Mistake in Ad LTV Calculations

Recently I became aware of game publishers that implemented an in-house solution for Ad LTV tracing but were doing a huge mistake in how...

10 Best Celebrity Games for Mobile

Leveraging celebrities in your apps has become more popular in the last few years. One advantage of having your game endorsed by a celebrity is...

Mobile Ad Mediation Setup 101

The use of ad mediation in mobile apps has become the mainstream in the last few years. One ad-network can't have demand to give...

What Are “Ad Whales” and Why Create Lookalikes of Them

Targeting lookalikes of your best users has been the easiest and most effective way spend mobile ad budgets since Facebook first introduced the feature...

Research: Over 50% of Top 100 Grossing Games Have Ads

The past few weeks we have been working hard to conduct an important game monetization research and are proud to show the results today. The...

10 Ways to Improve Opt-In Ratio for Rewarded Video

We already covered the emergence of rewarded video ads in mobile games and the importance of focusing on opt-in ratio to increase the number...

Top 9 Fantasy Card Games for iPhone or Android

    This is a guest post by Katrina Manning, Editor-in-Chief for Techandburgers.com, an online lifestyle, food and tech magazine. Fantasy card games are games where user...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports