Monthly Archives: October 2016
Test Yourself – How Data Driven Your Game Really Is? (Quiz)
We all believe we make rational decision based on quantitative data. In reality, there are many biases that we are not even aware of....
Top 10 Resources for Understanding Customer Lifetime Value
Customer Lifetime Value is one of the most important metrics to track for every service oriented business including free mobile apps, websites, free to...
Top 10 Donald Trump Games – Free IP Anyone?
In a previous post we discussed the shift towards IP based games and mentioned that there are some opportunities for smaller studios to leverage...
App Monetization Done Right – A/B Testing Ads
A/B testing has been an integral part of marketer toolbox for a good reason - it takes a great deal of the guess work...
Apple’s Master Plan for Search Ads
About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...
Scoompa has 200M Installs – Read Their 5 Monetization Tips
I asked Victor Dekalov from Scoompa to give a short interview. To those of you who don't know Scoompa, it's a mobile-apps start up...
Apple Search Ads Launching Today – 3 Immediate Actions to Take
In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...
Pokemons and Walking Deads – Leveraging IP in a Mobile Game
Pokemon Go was a huge success partly because it was using very strong IP. They were not the first and certainly not the last....