Monthly Archives: October 2016

Test Yourself – How Data Driven Your Game Really Is? (Quiz)

We all believe we make rational decision based on quantitative data. In reality, there are many biases that we are not even aware of....

Top 10 Resources for Understanding Customer Lifetime Value

Customer Lifetime Value is one of the most important metrics to track for every service oriented business including free mobile apps, websites, free to...

Top 10 Donald Trump Games – Free IP Anyone?

In a previous post we discussed the shift towards IP based games and mentioned that there are some opportunities for smaller studios to leverage...

App Monetization Done Right – A/B Testing Ads

A/B testing has been an integral part of marketer toolbox for a good reason - it takes a great deal of the guess work...

Apple’s Master Plan for Search Ads

About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...

Scoompa has 200M Installs – Read Their 5 Monetization Tips

I asked Victor Dekalov from Scoompa to give a short interview. To those of you who don't know Scoompa, it's a mobile-apps start up...

Apple Search Ads Launching Today – 3 Immediate Actions to Take

In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...

Pokemons and Walking Deads – Leveraging IP in a Mobile Game

Pokemon Go was a huge success partly because it was using very strong IP. They were not the first and certainly not the last....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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