Monthly Archives: November 2016
4 A/B Testing Tools to Improve Your App Page Converstions
This is a guest post by Natalia Yakavenka from SplitMetrics
Ask any mobile marketer what is the best way to optimize conversion rates for your...
Waterfall Screen 101
We recently added a new screen to TRACEBACK dashboard called "Waterfall". You can access it once you are in the analytics mode viewing one...
DeltaDNA: Publishers Are Unsure of their In-Game Advertising Strategy
A few days ago DeltaDNA released a survey about in-game advertising. The company collected responses from mobile game publishers about 11 questions and compiled a...
Top 15 Mobile Advertising Memes
During Casual Connect Tel-Aviv that took place last week I had a funny conversation with some colleagues about ad mediation. I explained a game...