Monthly Archives: December 2016

Ad revenue concentration hero image with chart and text

Ad Revenue Concentration Research Showing 20/80 Rule Applies

We are happy to report some interesting data points we recently looked at. The goal was to understand how concentrated ad revenue really is....

Reward Abusers and Heavy App Downloaders

As the market adopts TRACEBACK technology we are learning new things about how users interact with ads. This allows us to classify users into...

Profiling Ad Whales – Demographics, Interests and Behavior

Earlier this year we introduced the concept of Ad Whales. These are the users who are generating the most amount of revenue from advertising...

Video Lecture: China Out vs. China In by Iron Source

In this video from the recent Casual Connect in Tel-Aviv, Omer Kaplan from Iron Source is giving some highly valuable lessons about the China...

Podcast – Analytics and Data in Ad Monetization

This is a recent interview I gave at Cranberry Radio. I'm talking about the following topics: The role of unbiased measurement companies on the advertiser...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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