Podcast – Analytics and Data in Ad Monetization

Podcast - The role of analytics and data in ad based monetizationThis is a recent interview I gave at Cranberry Radio. I’m talking about the following topics:

  • The role of unbiased measurement companies on the advertiser side and the publisher side
  • Insights that SOOMLA have seen by measuring ad-revenue to an unprecedented granularity level
  • Insights from our latest study – Rewarded Video Ads Retention Impact in Match 3 Games

You can listen to the podcast here.

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView

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