Monthly Archives: January 2017

Ad Viewer of December Generates $52 at $132 eCPM for Publisher

We are continuing the series of Ad Viewer of the month that we started last month. This type of analysis is one of the...

Lies, ROAS lies and Statistics

There is a simple idea at the core of most mobile marketing campaigns these days - if you spend $x on some marketing activity...

CPI Increase Is Here to Stay – Your App Better Adapt or Die

If you have been marketing your app long enough you must have noticed a CPI increase. Getting users to install your app used to cost...

Top 9 Moments from “What’s Inside the Advertising Black Box” Panel

Last Casual Connect in Tel-Aviv introduced many interesting lectures and panels. However, this is the one when ad-networks secrets got revealed. These are the...
How can one single user generates $74 in ad revenue - here are some answers

Q&A – How It’s Possible For a Single Ad Viewer to Generate $74

I received the following questions yesterday and wanted to share the answers so more users can learn. Being an indie game developer I'm trying to...
Ad viewer of the month header image featuring the user who made the most amoutn of ad revenue in the month of November

Ad Viewer of the Month Generates $74 at $134 eCPM for Publisher

To demonstrate the pure awesomeness of TRACEBACK technology and it's superiority over the alternatives we decided to start doing an "Ad Viewer of the...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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