To demonstrate the pure awesomeness of TRACEBACK technology and it’s superiority over the alternatives we decided to start doing an “Ad Viewer of the Month” celebration. The idea is simple – we scan through all the users tracked through SOOMLA TRACEBACK and find the users who made his publisher the most amount of ad revenue. Unlike with In-App Purchases, these users are not taking this money out of their pockets but rather generate revenue for the app publishers by watching large amounts of ads and engaging with them.
November Ad Viewer of the Month
The user who did the most amount of ad revenue in November did no less than $74.76 for his app publisher. He used the app every single day in November – totaling 30 active days. More importantly, his eCPM and ARPDAU number are way off the charts and much higher than the averages for that app. Here is his score card
| Attribue | Ad Viewer of November |
|---|---|
| Country | United States |
| Device | iPad |
| Ad Type | Interstitial |
| Impresions | 555 |
| Active days | 30 |
| Revenue | $74.76 |
| eCPM | $134.70 |
| ARPDAU | $2.49 |
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[…] из мобильных издателей за ноябрь 2016 года удалось заработать $74,76 на рекламе на одном мобильном […]
[…] We are continuing the series of Ad Viewer of the month that we started last month. This type of analysis is one of the things that sets SOOMLA apart. We are using the Traceback technology to provide publishers with reports that get as granular as a single user. The Ad Viewer of December is a single user who made the most amount of revenue for the publisher of the apps he was using. Here is the link for last month’s report – Ad Viewer of November […]