Monthly Archives: February 2017
BAAS vs. Push Service – What’s Better?
Disclaimer: There is no universal remedy for every single purpose: you have to see what aims you pursue and how exactly a push provider...
Ad Viewer of January Generates $53 at $2.66 ARPDAU
This is the 3rd post in the series. The ad viewer of January is a user who made his app publisher very happy by...
Singular’s ROAS Index – Which Ad-Networks Drive ROI
About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...
App Annie: View to Play is Here to Stay
Last November, while most of us were already preparing for the holidays, AppAnnie released a very interesting report that might have gone unnoticed by...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
