Monthly Archives: March 2017

Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company

Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...

New Feature: Who is Advertising in Your App

Today we are super excited to announce a new feature by SOOMLA. It allows app publishers who use in-app ads to see exactly what apps...

The 5Ws (and 1H) of Postbacks for Ad Whales

Before we jump into the topic of postbacks for ad whales, lets first understand what are postbacks and why they are so important for...

The “No Ads For Payers” is Killing Your Monetization

One of the things that were a part of mobile apps since the early days is the REMOVE ADS button. The idea is simple...

Why Do We Show Users The Same Ad 100 Times

Demand diversity is a topic not many people discuss in the mobile game monetization forums. To understand it let's think about the journey or...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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