Today we are super excited to announce a new feature by SOOMLA. It allows app publishers who use in-app ads to see exactly what apps are being promoted to their users. After upgrading to the latest version of our SDK, the new screen should look like this:
We believe this type of information would be quite useful for publishers. Here are some of the potential use cases that we heard from the market:
Compliance to policy
Most ad-networks allow you to block certain advertisers. This is typically used by publishers to prevent competitors from poaching their users as well as to block inappropriate content. The ad-networks can comply or not comply with the requests and the publisher don’t have a way to know unless they have employees in each and every country to monitor what ads are presented.
Showing the same ad to the same user 100 times is not a good user experience and most likely not the best monetization tactic. This tool allows you to spot such problems and address them with your ad partners.
Comparing ad-networks Apples to Apples
Many ad-networks run the same campaigns but the eCPM received by the publisher is not always the same. The new feature gives the publisher the opportunity to compare the eCPM of the same campaign across different networks.
The power of an API
The ability to know who is advertising your app is powerful on it’s own but it becomes even more powerful as publishers can access it via API and combine it with the granular revenue per user and the CPM per impression that is available through SOOMLA TRACEBACK.
If you wnat to start measuring your ad monetization and know who is advertising in your app you should check out SOOMLA TRACEBACK – Monetization Measurement Platform.