Monthly Archives: April 2017

Viewability 101 and Why MOAT Was Sold for $850M

Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
Mobile Attribution 101 - the complete guide. Header banner.

Mobile Attribution 101 + 4 Top Providers Compared + Free Tools

For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...
Facebook is the app publisher to top App Annie's top 52 mobile app publishers

App Annie’s Top 52 Mobile App Publishers – But Who is Missing

Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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