Monthly Archives: May 2017
First Impressions are 29% of Impressions in Rewarded Video
About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...
eCPM of New Users Could Be 2x of Loyal Users
We already wrote here a few times about eCPM decay and some of our tips were also quoted in other places. In this post...
Top 5 Mobile Retention Software In The Game Today
Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is...
Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK
One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
