Monthly Archives: May 2017

First Impressions are 29% of Impressions in Rewarded Video

About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...

eCPM of New Users Could Be 2x of Loyal Users

We already wrote here a few times about eCPM decay and some of our tips were also quoted in other places. In this post...
Top 5 Mobile Retention Software

Top 5 Mobile Retention Software In The Game Today

Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is...
Measuring and optimizing opt in rate in rewarded video

Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK

One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports