Monthly Archives: May 2017
First Impressions are 29% of Impressions in Rewarded Video
About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...
eCPM of New Users Could Be 2x of Loyal Users
We already wrote here a few times about eCPM decay and some of our tips were also quoted in other places. In this post...
Top 5 Mobile Retention Software In The Game Today
Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is...
Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK
One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...