Monthly Archives: January 2018

10 Mistakes that Will Keep Your Ad Revenue Low

Most of the companies I talk with are interested in increasing their ad revenues. For many, increasing ad revenue is critical as they need...

Rewarded Video Ads Strategy for F2P Games

CLARIFICATION: Social Point are not a customer of SOOMLA at the moment Video ads have been taking the mobile industry by storm as the new...

New Loot Box Regulations – What it Means for Mobile Games

About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...

4 Proven Tips for Improving Opt-In Rate – Based on Data

If you have been following the SOOMLA blog, attending mobile game conferences or keeping up with the latest mobile monetization trends in some other...

Tutorials in Match 3 Games – Time to Kill Them?

If you downloaded a match 3 game recently you might have noticed that the first few levels are guiding you how to play the...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports