Monthly Archives: June 2018
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
Inside SOOMLA: Advertiser Breakdown
In this installation of “Inside SOOMLA", we’re going to show off our “Advertiser Breakdown" screen. In a nutshell, the entire purpose of this...
Hyper Casual Games – Thoughts about Voodoo and Gram Deals
Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...
Inside SOOMLA: Ad Waterfall Analysis
As a marketer for SOOMLA, I’m often disconnected from the customers / potential clients themselves. Much of my time goes towards content writing, web...