We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one of the many industry data reports that we will continue to publish providing important insights related to monetization through ad revenue. This report gives an in-depth comparison of eCPMs for 1st impressions and overall and providing a ranking of monetization providers in the mobile industry.
The report is based on information collected through SOOMLA’s platform. The data set includes over 100M users in over 100 countries over a period of 3 months. The report focuses on the 9 countries which produced over 2.5 billion impressions. The analysis breaks down per country, platform, ad type, as well as per ad network and advertiser.
You are welcome to download the report through this link.