Monthly Archives: December 2018
Top 3 Vendor Comparison Spreadsheets for Ad LTV and Mobile Analytics Vendors
Mobile analytics should be an important part of making any data-driven decision as it gives you valuable insights you can use to maximize interaction,...
Predictions for App Monetization in 2019 – SOOMLA
Here at SOOMLA, we are highly interested in measuring monetization in mobile apps. That’s why we love looking at trends under a magnifying glass,...
We’ve raised $2.6 million to keep SOOMLA growing!
We're happy to announce that we've received a Series A funding round of $2.6m! We're so proud of the team and everything they've...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
