Monthly Archives: March 2019

5 Reasons Why App Devs Should Love Reporting Automation

In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools,...

3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings

I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it...
A game dice representing a game and a text describing top 10 hyper casual game mechanics

Top 10 Hyper Casual Game Mechanics

A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to...
Image shows a lock that symbolised the complexity of user acquisition in mobile apps

Mobile UA Analytics – Cracking the Code

As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue...

6 Mobile Marketing Statistics to Keep an Eye On

As the world moves increasingly into the mobile sphere and humans become more attached to their mobile devices, mobile marketing becomes ever more important....

Ad LTV – How to Measure It and Why – Slides from Gamecamp March...

Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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