In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools, attribution and analytic platforms. Yet scrolling through dashboards from all those vendors on a daily basis can be a nightmare, let alone making sense of all the data that is generated.
As you add new connections to your tech stack to increase fill rates, handling Excel spreadsheets becomes more and more complex. Not to mention the time you waste putting all these reports together. A study conducted by the Boston Consulting Group (BCG), entitled The Programmatic Path to Profit for Publishers, found that “programmatic teams spend too little time on activities that actually drive revenue and too much time on low or no-value pursuits.”
No wonder forward-thinking publishers turn to reporting automation tools to reduce time-wasting tasks and the cost associated to it.
Automated Reporting helps to unlock instant insights
Before even being able to extract insights from your reports, you will need to capture, aggregate and normalize the disparate data coming from each of the sources you use. The ability to drill down into your reports to uncover insights depends on how you collect data.
In fact, to generate great insights, data must be free from manual errors and inconsistencies. Get one metric wrong, and the whole report is flawed. With automation, you can sleep soundly while the tool does all the heavy lifting for you.
With that said, let’s take a look at five immediate benefits of reporting automation tools:
1. More time to focus on analytics
Preparing data for analysis implies a long list of tasks. You need to:
- Pull reports from all your connections
- Check, validate, and normalize data
- Track impressions, CPMs, fill rates, ad units per app, per platform, per country, per partner, etc.
- Identify discrepancies
- Deal with multiple time zones
- Manage different currencies
- Keep your APIs updated
The list never really ends…
Automation takes all these time-consuming tasks off your shoulders and displays your app performance metrics in a single dashboard, immediately. As a result, you can focus on what really matters: helping you and your team achieve your growth goals.
2. Stay organized
In order to make your data useful, you need to organize it. This procedure is called data normalization. It allows you to identify and remove any duplicated line items or redundant information, and standardize naming convention across your reports by applying a set of rules.
Having different spellings for the same value makes reporting difficult. Android, for instance, can be written differently depending on the data source: (a) “android“, (b) “Android”, (c) “Google Play” (yes, this is a real example!), and (d) “And”. Based on your company’s naming conventions, you want them all to be spelled “Android”. Normalization will take these different syntaxes and group them so you can rename them as you wish.
Automation allows you to create rules to eliminate the confusion caused by unorganized sources of data, do we really need to say this again… automatically!
3. More control and transparency
The lack of visibility and transparency can drastically impact your ability to successfully optimize your apps performance. Needless to say, this leads to missed business opportunities.
You certainly don’t want to miss out on that potential revenue. By keeping all your data organized in one place, you ensure that you stay in control of your performance and prepared to change things that aren’t working.
Automated reporting offers visibility, transparency, and makes your data more digestible and accessible across your organization. With everyone on the same page, the information flow is better and faster, leaving you one step ahead to beat the silos.
4. Speed, Flexibility and Agility
A fast-paced industry requires access to deeper and better insights, in a flash. Automation delivers speed and boosts your team productivity. Not only do you get richer insights on the fly to make better decisions, but you also gain a competitive advantage to stand out from your competition.
5. More sophisticated and accurate reports in less time
To make your app truly shine, and explore more opportunities to grow, you need to be able to increase the frequency of your analysis. Automation gives you instant access to the level of detail and depth you need in your data to gain valuable insights based on country, platform, ad network, ad format, you name it!
In addition to granularity, automation enables you to create ad hoc reports in seconds. You’ll feel empowered to tweak and refine your strategy, as many times you need. Talk about speeding up the process.
Those are just five of the many benefits you get when you automate your reporting. It goes without saying, if you are still on manual mode, you are leaving money on the table.
Visit Libring’s website to learn more.