Ad LTV Benchmarks Report – Q4 2018

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For the first time in the mobile industry, we are proud to publish a report that we believe is a must read for any mobile app marketer. Furthermore, we plan to turn this into a series of reports that will serve as benchmarks for the entire industry while also providing a pulse on mobile monetization levels and uncovering important trends.


Who Is The Report For?

We designed this report with app marketers in mind. More specifically, app marketers with an advertising component in their monetization mix. We believe it will be highly beneficial for mobile game marketers in the categories of casual and hyper casual. That said, we also expect it will be an interesting read for any one in the industry: ad-networks, monetization partners, mediation companies, UA agencies, vendors and consultants.

What’s In The Report?

The report focuses ad LTV – the advertising revenue made by new users who install the app over the lifetime of their activity. LTV is a critical component in any marketing measurement strategy and the advertising part of it (the ad LTV) is growing in importance. The report offers breakdowns to multiple dimensions and highlights the dimensions that has great impact on Ad LTV.

When Should I Read It?

If you download it now you can read it on your next flight, commute or whenever you have 15 minutes.


Key Takeaways

We highly recommend downloading the report and spending a few minutes on all the data. That said, here are 2 highlights:

  • Variance in Ad LTV across different dimensions is as high as 3.5x even when averaging the results across hundreds of apps
  • It’s important to have your own app Ad LTV measured by a reliable 3rd party for each single user

To get the report directly to your mailbox, simply click here.

If you are interested in the subject and want to understand how SOOMLA measures ad LTV, you can also schedule a demo below.

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView


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