Monthly Archives: May 2019

Where Will Ad Monetization Be One Year From Now

The popularity of mobile devices has boomed in the past few years. Our smartphones have almost become extensions...

5 Myths About Ad LTV

When venturing into the fields of mobile app creation and monetization, you will often encounter mentions of Ad...

A Guide to Whale Watching

Hi there! How have you all been? Just over a week on the job and...

Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV

Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue data...

Mobile Attribution: 10 Things Every App Publisher Needs To Know

Soon after a mobile app gets out into the world, it is time to start measuring its installs...
New kid on the blog

New kid on the blog

Hi there! Great meeting all of you. I am very happy to share that I’ve...
Header image with the text: testing our ad ltv models for accuracy

Testing Our Ad LTV Models for Accuracy

Hi, my name is Adam and I’m excited to be sharing my first post here. As the...
blog header with text "16 must-follow resources for mobile Ua" with a red/white back ground and a photo of 2 avatars that symbolise users and an image of mobile phone.

16 Must-Follow Resources for Mobile UA

User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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