User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not forget – this is a multi-billion dollar business and revenue depends on acquiring valuable users.
UA refers to the marketing effort to bring long-term and valuable users to your business. This is accomplished through marketing campaigns designed to convince people to try and/or use your service, app, or whatever you are offering. In mobile UA, the ultimate goal is to get customers to either pay or download your mobile app and continue using it.
Mobile developers and marketers alike are constantly on the lookout for the best UA strategies and helpful tips. However, there are so many websites out there that most people do not even know where to begin. This is why we did the legwork and assembled a list of 16 best resources and blogs that everyone involved or interested in UA will appreciate.
With a mission to help mobile businesses grow, App Radar provides software for mobile user acquisition and app store optimization. At the same time, it holds an entire library of materials focused on these matters and more. On the company’s regularly updated blog, you will find UA-related topics ranging from Apple Search Ads, over influencer marketing, to top marketing trends. On top of that, App Radar has the entire section dedicated to mastering organic UA called the ASO Academy and often gives out free ebooks that can help you shape your UA strategies.
An old player in the mobile field, ironSource is a treasure trove of expert knowledge on mobile app development. This is especially true if your interests revolve specifically around UA. Just head over to their blog and look up “user acquisition” to get some of the best insights in the industry.
Soomla is an ad-revenue measurement company that helps mobile app publishers gain insights into their app monetization. The platform tracks revenue per user, segment, cohort, and traffic source, which helps the publisher make better monetization and UA decisions. Not only that, but we also manage a blog with useful information on the latest UA trends and secrets (among lots of other things).
Pollen VC is another app monetization platform that has a large collection of articles on UA that anyone delving into the field will find useful. Here you will find posts on things like app marketing, lifetime value, social media utilization, and so on. The articles are divided into categories so you can navigate easily.
A large database of “memos”, Mobile Dev Memo is a valuable source of insights on all things mobile development. Since UA is an important element of this category, there are quite a few articles covering that area.
Specializing in mobile user acquisition, Liftoff provides incredibly helpful information on its blog. Moreover, the company also provides useful mobile industry and market reports accompanied by guides, webinars, videos, and podcasts for best practices.
In addition to providing an AI-powered platform for mobile growth, App Samurai has a rich resource section that consists of blog articles, ebooks for download, infographics, and case studies, all with an aim to equip developers and marketers with knowledge on mobile UA and app growth.
Along with providing user measurement solutions across platforms, devices, and channels, Branch also offers up-to-date insights and information about mobile space on their blog. The large volume of information is divided into as many as 14 categories for easier navigation.
An Indian-based IT company, DCI delivers software solutions for various requirements, including mobile app development and marketing. Their rich blog covers a wide array of topics, including quite a bit of reading material and ebooks covering UA.
An AI-powered mobile advertising and analytics platform, Bidalgo specializes in mobile and search ads. However, the guys and gals at this company felt their service would be incomplete without a good blog. This is why Bidalgo now has a superb collection of articles on different mobile app marketing topics and the latest news in the app marketing field, including, of course, UA.
Launched with UA managers, growth managers, and hardcore data analysts in mind, Tenjin is doing a great job addressing the problems these groups have all the time. On their blog, one can find information and advice on topics such as best UA channels for mobile games, in-app behavioral metrics, UA agency partnerships, and more.
Adjust offers an entire platform for mobile measurement. However, this is not the only thing this company is excelling in. It also has a gigantic resource section with ebooks, case studies, webinars, blogs, product updates, and a glossary, providing useful information for marketers and developers interested in attracting valuable users to their apps.
Another great source of mobile ad tech information and tools, Applift’s website provides infographics, ebooks, webinars, as well as a blog where you can find a large body of information on UA.
A website that boasts itself with being “the world’s leading community for growth-focused startups and innovators, digital media companies, mobile apps, and consumer brands”, Grow.co sends you weekly updates with the best hand-picked mobile UA and retention links. Signing up is free, you just need an email address.
App Annie’s insights section is teeming with information relevant to the mobile app market, with special attention devoted to none other than mobile app UA. Its approach differs from its competitors in the fact that it has interviews with industry professionals and webinars on relevant topics.
California-based CleverTap is a mobile analytics and marketing company that caters to over 4,000 companies, powers 8,000 apps, and is happy to provide valuable lessons on UA. Their easily searchable and regularly updated blog has innovative tips on improving your user onboarding strategies, as well as other topics.
“The expert in anything was once a beginner”
Uttered by Rutherford B. Hayes, 19th President of the United States, this quote pretty much sums up everything in life. If you want to achieve perfection, you have to begin with the basics. The websites we listed above are a great place to start learning about UA as they provide insights written in a simple and easily understandable language.
Moreover, most of them are not focused on UA exclusively. They also provide opportunities to learn about other aspects of mobile app development and monetization, in addition to having tools for putting that knowledge into practice. Good luck!