The first Monetization Benchmarks Report of 2019 is now available!

Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which ad type should you display in your app?

After a long wait, I’m proud to announce that you can finally download the latest Monetization Benchmarks report by SOOMLA.

All the data in this 28-page report is based on information collected through the SOOMLA platform from over 100 million users and over 2.1 billion impressions in 8 countries over the span of 3 months (Jan 2019 – Mar 2019).

Q1 2019 MONETIZATION BENCHMARKS

Who should download the report?

App monetization managers, UA managers, and business development managers will all benefit from the data in this report. It will also be a fascinating read for anyone in the industry: ad networks, monetization partners, mediation companies, UA agencies, vendors and consultants.

Ad networks can clearly see which advertisers are buying aggressively for each ad format and platform, while publishers can gain valuable insights into which advertisers are a potential fit for direct deals according to ad format and platform.

Since mobile gaming is the leading category for in-app ads, I’d also advise anyone in the game development sphere to take a few minutes and go over the in-app advertising insights this report has to offer.

What’s in the report?

The Monetization Benchmarks report provides an in-depth comparison of monetization levels collected from hundreds of apps and a ranking of monetization providers across the mobile industry.

Q1 2019 MONETIZATION BENCHMARKS

By providing monetization benchmarks about first impression eCPM and overall average eCPM, the report provides critical data including:

  • eCPM by country
  • eCPM by ad type
  • eCPM by platform
  • Interstitials breakdown
  • Rewarded videos breakdown
  • Top advertisers comparison
  • Ad networks comparison
  • Easy to digest takeaways

The findings presented in this report are unique and not commonly accessible, as the majority of mobile apps today already utilize advertising as a monetization channel. However, most app developers know only the average eCPM rates that they earn and are unaware of what’s happening in the rest of the industry. Often they’re not even exposed to the full data about the ads being placed in their own apps.

When should I read it?

The report is a 15-minute read so if you download it now, you can go through it while waiting for your next flight, on your daily commute, just before binging on that next series or whenever you have a few spare minutes.

Key takeaways

The report is a 15-minute read so if you download it now, you can go through it while waiting for your next flight, on your daily commute, just before binging on that next series or whenever you have a few spare minutes.

I highly recommend downloading the report and diving into all the data. That said, here’s a sneak peek at the highlights:

  • Rewarded video is without a doubt the champion of ads. The eCPMs for this ad type are the most advantageous.
  • If you’re still focusing on interstitials, the report contains valuable insights into Admob and Applovin.

To get the report directly to your mailbox, simply click here.

If you want to learn more about how SOOMLA can help your monetization efforts, schedule a demo below.

READY TO SEE A DEMO OF SOOMLA?

I hope you enjoy your read 🙂

Gidon

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