Monthly Archives: July 2019
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
Become an Expert on Ad by Watching These 5 Videos
Becoming an expert in any field is difficult. It requires a lot of time, effort, and desire to...
How to Sell Your App to a Skeptic
In this day and age, ‘mobile’ seems to be the buzzword wherever you go and whatever you read,...
Popularity of mobile game art styles and genres – data breakdown
Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job, he’s...
Is Your Ad LTV Model Accurate?
Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over...
Think You’re Cut Out for Doing App? Take This Quiz
Today’s mobile phones have endless functionalities provided by apps. We cannot imagine our lives without them now, which...
The Next Generation of SOOMLA SDKs
We know how hard it is for marketing teams to get new SDKs into development processes in...
UA manager: 12 Top Notch Ways to Spend Your Money
The mobile app business has flourished into a worldwide technological phenomenon that has touched everyone’s life in different...
The search for better
Time flies when you’re having fun.
It will soon be two months since I began...
The Next Big Thing In Mobile
We are living in a technological era. Major companies are competing against each other in pushing newer, better,...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
