In this day and age, ‘mobile’ seems to be the buzzword wherever you go and whatever you read, listen to, or watch. We have reached an era of mobility, in which our everyday work, travel, chores, hobbies, entertainment, family, friends – you name it, are all closely linked with our mobile devices. We use mobile apps to organize our lives, which is why mobile has grown into a lucrative business everyone wants to try their luck in.
However, this means that the mobile app industry is also a highly competitive one, with publishers having to think on the go on how to attract and retain users. Obviously, not everyone is going to love your app as soon as they see an ad for it or navigate on its page in an app store. Sometimes your potential users need that extra push to overcome their natural skepticism and download or purchase your mobile app. In this post, we bring you the best ways to provide this push.
1. Know your app
Being aware of all of your mobile app’s strong points and shortcomings, as well as its special features, allows you to paint a better picture of what it has to offer. This will allow your potential users to see if and why your app is the perfect fit for them.
The natural characteristic of a skeptic is to be suspicious of everyone and to question everything, so you should try and have most of the potential questions about your app answered beforehand. Be prepared to answer any additional inquiries to gain more credibility.
2. Find out who your users are
Investing time and effort into learning about your target audience is a must in this business. Depending on things such as your mobile app’s category, platform, app store, etc., you need to find out as much as you can about your potential users’ demographics, their purchasing behavior, motivations, and what tips the scale favorably to your app’s side.
Doing this helps you create and optimize strategies to attract skeptic users’ attention and gently push them toward installing (and using) your app. Some platforms, such as SOOMLA, can help you identify and attract more of the so-called ad whales, a small group of valuable users who are responsible for as much as 80% of an app’s ad revenue.
3. Build reputation and respect
This tactic can help you tremendously in bringing in new users. People tend to rely on other people’s word of mouth, especially of those they admire, which is why influencer marketing has grown so much in the past few years. Aligning your app with things and people your potential audience respects and trusts will contribute to your credibility and reputation.
In addition to influencer and social media marketing, relying on paid referrals, reviews, and rankings can spread awareness about your mobile app. Positive reviews also factor in your app store optimization (ASO), increasing your app’s discoverability and visibility in app stores.
4. Offer a free trial or some other incentive
People love free things. If your app comes with a price tag, you need to give skeptics a reason to decide and buy it. So why not offer them a free trial, just to give them a taste of what they can expect if they commit and leave them wanting for more.
Additionally, you can offer incentives and discounts that will make even the biggest skeptics feel like they’re getting a bargain. This will also show that you’re confident they will like your app and/or find it useful.
5. Be clear and transparent
As mentioned above, you need to be aware of your app’s qualities and proprietary features, as well as its weaker aspects and be fully open about them, leaving zero misunderstandings and no questions unanswered.
This creates more trust and builds a solid relationship between you and your prospects, increasing your chances of acquiring and keeping valuable users. Further down the road, this also means more business and marketing opportunities, such as referrals, cross-marketing offers, and downloads for your other apps.
6. Compare your app to competition
Knowing all there is to know about your app and its target audience allows you to observe the qualities in which your app stands out from other similar apps in the app stores and feature these qualities in your app’s description. Ask yourself – what does my app have that others don’t?
To answer this question, you need to carefully observe and analyze your competitors and what they offer. This knowledge, combined with insights about your target audience, lets you find out which things make your app different or better than others.
7. Try not to appear desperate
Understandably, after all that hard work creating and publishing your app, you want to see it pay off. But be careful not to look desperate. Skeptics can smell desperation and this might turn them away. It’s just human nature. Instead, your app’s description should exude an air of confidence, openly listing all its qualities and flaws. This will show you have nothing to hide and aren’t desperate to land a download.
On top of that, add some enthusiasm and passion into the mix. Show your prospective consumers that you are passionate about what you offer and that you are confident in your capabilities to deliver a strong and valuable app with qualities they seek.
Although it’s generally easier to generate installs from people who are already convinced your app is what they want and/or need, sometimes you need to go further to get the most out of it and increase your profits. You need to reach out to the skeptics as well, those that are still unsure about your app.
Since they’re a much tougher crowd, you need to be darn smart about which tactics to use to convince them that your app will live up to their expectations. But we assure you – it’s definitely worth it. We hope this post has put you on the right track to achieve this goal.
If you need more help with tracking your app’s performance and optimizing your strategies for success, feel free to contact us here at SOOMLA. We provide some of the best tools and solutions in the business to truly maximize your potential.