The search for better

Time flies when you’re having fun.

It will soon be two months since I began working here at SOOMLA and so far it’s been a blast.

The team is both super professional yet also very welcoming and down to earth. 
To me, that is exactly what we should always strive to be; be as professional as possible but to always be aware that there are people that rely on the quality of service we deliver.

To me, that is exactly what we should always strive to be; as professional as possible but to always be aware that there are people that rely on the quality of service we deliver.

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From good to great

All the publishers and developers dream to push and expand the usage of their apps, going  as far to outer space as Google Play or Apple’s App Store takes them. To hit that golden marker where the installation counter just goes off the charts like a slot machine.

But we all know that dream of succeeding depends on such a variety of different and complex factors.
First and foremost – the app must be good. And when I say good, I mean better than other apps. It must give real value so that the user has a reason to actually get back into it after the initial install, whether that value is pleasure, connectivity or simplifying the tangible reality to a fingertip solution.

The only people who can actually determine whether or not an app is good are it’s users.
They alone have the power and legitimacy to determine the life or death of other people’s hard work.

Once the selected apps actually succeed to be installed, it is time to pump back some ROI. And if building a great app is an art, then being able to push the app monetization to the max is a science. 

The work continues as monetization managers focus on analyzing, optimizing and eventually – capitalising. 

Whether with app ads or IAPs – the expiration clock is ticking. 
Competition has become greater within the app developing ecosystem. Every day, people launch their apps into our world, hoping for the best and knowing the odds.

We see large companies turn their process into an art. From the concept stage to reaching the jackpot of gold at the end of the rainbow, every step of the way is carefully calculated and based on previous failures and successes. 

We see the small teams of talented developers who just hit the right nerve at the right time with a sledge hammer of geniusness and a pinch of luck.  

We see the UA managers struggling to target the most relevant users who are most likely to engage, install and interact.

We see you.

To the moon and back

All I am trying to say is that we are here for you and your apps. With unique in-app insight that can take the great product which you put so much time and effort into and give it the boost it needs to reach the moon.


“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win”

-JFK

June became our best performing month ever at SOOMLA, and I’m very proud of the team here that has been working so hard to give our clients the best possible experience.

Sure, we all have a long road ahead of us until we reach the stars.
That’s what makes it so much fun. 

Take care, be great. 

Gidon

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