In the past decade, the mobile ad industry has grown tremendously, thanks to the rapid technological advancements in the field and an increasingly faster pace of life. These advancements have made our mobile devices irreplaceable, having us depend on them for almost every waking hour. To illustrate just how incredibly large the mobile ad industry is, let’s look at the numbers. According to Statista, mobile ad spend worldwide in 2018 alone amounted to $159.57 billion and is expected to reach almost $250 billion by 2021. It sure is a lucrative field if you manage to get into it.
However, getting hired in any industry isn’t easy. This is especially true in the ever-changing and growing mobile ad industry, where you need to stay on top of things at all times. With its rapid development, this business has become brutally competitive and companies and employees alike are struggling to stay relevant. But don’t let these words discourage you, there’s plenty you can do if you want to land yourself a job in this environment. Here goes:
1. Demonstrate skills and expertise
This should be a no-brainer. Every company appreciates an employee who has some relevant background in the business as it means less time and costs to invest in your training. If you have results to demonstrate, don’t be shy about them. Flaunt everything you believe matters to your prospective employer.
You will probably have the opportunity to prove your claims during the interview and any good interviewer will know how to test them. Look at it this way – you’re, in fact, advertising yourself in the ad industry, so employ all the skills you’d be expected to use if you land the job anyway. What better way to prove you’re cut out for it?
2. Be prepared to learn and adapt
If you don’t have plenty of relevant experience in the mobile ad industry, it’s important to show the willingness to acquire that experience. Take courses, read, listen to podcasts, watch expert videos, contact knowledgeable people.
The complex mobile ad business is constantly changing and improving thanks to the rapid development of various technologies used in ad analytics and key performance metrics, so make sure to read up on those advancements as well. Work on your other interests. The more of them you have, the more interesting you become.
3. Build a profile
It isn’t enough to just have experience in the field. We can all be somewhat subjective when it comes to reporting our own skills and expertise. So why not let others be the judge of that? Don’t be afraid to ask for feedback from your previous employers, colleagues, even teachers.
Build yourself a solid reputation on career-oriented social media such as LinkedIn or freelance sites. Speaking of social media, be mindful of your online social presence in general (Facebook, Instagram, Twitter…) and make sure your online profiles speak positively of you.
4. Try to stand out
Make your job application easy and enjoyable to read, highlighting your creativity, passion, and devotion to the industry. Although we can’t tell you how exactly to stand out from the crowd, Paul Bainsfair, director-general of the Institute of Practitioners in Advertising (IPA), says he was impressed when one job candidate made a microsite about himself. So there’s an idea.
5. Reach out to people in the industry
Don’t just wait for an opening somewhere. Be proactive. Actively seek out prominent individuals in the mobile ad industry and reach out to them, meet with them, chat about the business.
Who knows what might happen, you might learn something useful about the industry, get a piece of information about a company seeking employees, or at least connect with like-minded individuals. Never underestimate the power of communication.
6. Accept help when you need it
Don’t hesitate to ask for help if you can’t find a good job on your own. Sometimes an outsider may be of more help than you could ever hope. This translates to the working environment as well.
Asking for help from those more experienced and knowledgeable not only helps you get the job done but fosters communication and creates a solid relationship with your peers and superiors.
7. Show enthusiasm
Being skillful at something and willing to learn from experts is commendable but it will get you nowhere if you aren’t passionate about what you do (or want to do). There’s a saying: “If you love what you do, you’ll never work a day in your life.”
Although this might be a bit of an overstatement, it’s nevertheless true that loving your job makes every encountered problem seem smaller and makes the overall work process more enjoyable. Plus, showing enthusiasm when trying to get hired sends a message to your prospective employer that you’re serious about the job and that they will not regret hiring you.
8. Don’t be afraid of rejection
You might be the best in the field and do everything right and still face rejection. Everyone will, sooner or later. But don’t let this discourage you. So what if someone hasn’t recognized your worth? There is plenty of other fish in the sea. Did you know that Thomas Edison was fired from his first two jobs? And that The Beatles were rejected when they first auditioned at a record company?
You will need to grow a thicker skin and face the harsh reality that not everyone will like you. Let the companies know that even if they don’t hire you now, you will still continue trying. Persistence matters and in no time you will encounter someone who will appreciate you, your passion, and your qualities.
A world of opportunity
The mobile ad industry is almost like a living organism – it constantly grows, develops, adapts, and is very complex. Once you jump on that bandwagon, ie. get hired, you’ll find out just how much it has to offer. Here at SOOMLA, we know a thing or two about it, so if you need help with anything industry-related, feel free to contact us or even apply for a job.