Monthly Archives: September 2019
Importance of LTV and Handy Tips for Rocking It
Lifetime value (LTV) is the total average revenue generated by a user from the day they started using...
The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...
The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a...
Small App Publishers That Made It Big
As mobile apps take an increasingly larger role in our everyday lives, this multi-billion dollar market just keeps...
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2...
Mobile Ads: What No One Is Talking About
Since the dawn of the smartphone and subsequent explosion of the mobile app market, developers have had different...
Tips and Tricks to Increase ARPDAU
Once you’ve developed a great mobile app, then begins a thorny road toward success with its monetization. Developers...
Most interesting categories on Google Play
Here’s an interesting fact: according to Statista, the Google Play store had around 2.46 million available apps as...
Surprising Stats About Monetization
Everyone loves apps, a lot of people make them, and some of them even generate a solid income...