Mobile advertising statistics to look out for

Did you know that an average US user checks their smartphone more than 50 times a day? That piece of information perfectly sums up the role of the mobile industry in our society and illustrates how irreplaceable those gadgets have become in our daily lives.

It is an amazing environment, constantly changing, improving, and growing. A huge chunk of its success can be credited to mobile advertising since mobile ads are the most popular (and most lucrative) way app developers earn a steady profit.

If you’re an app developer or advertiser, you might already be aware of the importance of mobile advertising and its role in today’s industry. Regardless, you can never have enough knowledge and information, so let’s take a look at the statistics that play a role in this mammoth of an industry:

  • Mobile advertising is predicted to account for 30.5 percent of worldwide ad spend in 2020, up from 19.2 percent in 2017. (Source)
  • Mobile advertising spending in the US will amount to $87 billion by the end of 2019, while it is expected to surpass $146 billion by 2023. (Source)
Q2 2019 AD LTV BENCHMARKS
  • Users recall mobile in-app ads 47 percent of the time, mobile web ads 46 percent, and PC ads 36 percent of the time. (Source)
  • By 2023, it is predicted that users will spend 20 percent fewer minutes per day watching video ads. Brands are expected to conform to this by embracing short-form video ads. (Source)
  • In August 2019, US enterprises diverted 11.2 percent of their marketing budget towards mobile marketing. (Source)
  • About 90 percent of all smartphone time is spent in apps. (Source)
  • As of the third quarter of 2019, there were 2.47 million apps in the Google Play store, while Apple’s App Store had 1.8 million apps. (Source)
  • 95 percent of Android apps are free, as are 90 percent of iOS apps. (Source)
  • More than three-fourths of all mobile devices around the world are using the Android operating system, compared to around one in five running Apple’s iOS. (Source)
  • Worldwide mobile conversion rates amounted to 1.82 percent in the second quarter of 2019, although they’re still lagging behind PCs (3.90 percent). (Source)
  • Mobile gaming (on smartphone and tablet) is predicted to generate $68.5 billion by the end of 2019, growing +10.2 percent year on year. (Source)
  • In 2019, mobile gaming was the largest segment of the global gaming market’s profit – accounting for 45 percent. (Source)
  • Global revenue from mobile apps surpassed $365 billion in 2018. By the end of 2019, this amount will reach $461.7 billion, while the figure is projected to surpass $935 billion in 2023. (Source)
  • In 2018, global app store consumer spending reached $101 billion, up 75 percent from 2016. The figure is estimated to surpass $120 billion in 2019. (Source)
  • On the global level, mobile games accounted for 74 percent of consumer spend in 2018, compared to 26 percent recorded by non-gaming apps. (Source)
  • Roughly six in ten US adults (57 percent) often get news through mobile devices, compared with 30 percent who do so on a desktop or laptop computer. (Source)
  • The portion of US users often getting news through mobile devices more than doubled in 2019 in comparison to 2013, while the portion of Americans getting news on a PC remained relatively the same. (Source)
  • The average US adult will spend two hours and 55 minutes on a smartphone in 2019, a 9-minute increase from 2018. (Source)
  • The total time spent on mobile devices per day is expected to reach three hours and 49 minutes by 2020. (Source)
  • Over four out of every five mobile phone owners use their devices while shopping in a physical store. (Source)
  • Users worldwide downloaded 194 billion apps in 2018, up 35 percent from 2016. (Source)
  • Social media apps are the most downloaded apps in the third quarter of 2019, with WhatsApp topping the chart with close to 184 million first-time installs, followed by TikTok with more than 176 million installs. The third most downloaded app was Messenger, followed by Facebook and Instagram. (Source)
  • 64 percent of downloads came from the APAC (Asia-Pacific) region, 19 percent from the EMEA (Europe, the Middle East, and Africa), and 17 percent from the AMER (North, Central, and South America) region. China alone accounted for nearly 50 percent of global app downloads. (Source)
  • Generation Z (ages 16 to 24) spends 20 percent more time in apps than the rest of the population. (Source)
  • Time spent in apps globally increased by 50 percent from 2016 to 2018. (Source)
Q2 2019 AD LTV BENCHMARKS
  • In the US, the principal user activity in apps is digital audio, closely followed by social media, and digital video. (Source)
  • In the US and Canada, the average user spent almost three hours a day in mobile apps in 2018. (Source)
  • The average mobile phone user in the US, Australia, Japan, and South Korea has over 100 apps installed on their device. (Source)
  • In the period 2016-2018, in-app subscriptions fueled the 120 percent increase in global consumer spend in non-gaming apps. (Source)
  • As of January 2019, the rate of mobile social network penetration in Eastern Asia was 70 percent, followed by Northern America and South America, each with 61 percent. These figures are fueled by the increasing availability of cheaper smartphones. (Source)

Stay on top of the numbers

Some of these figures are interesting, and some are downright shocking. The main takeaway from all this is that mobile is here to stay and is bound to continue developing and adapting to new trends in technology and consumerism. If they want to stay on top of their game, all the parties involved in media advertising will have to continue carefully monitoring these developments and changing numbers.

Who knows what the future holds? You might, at least when it comes to your mobile app. A good monetization partner at your side will help you keep track of everything in your app, showing you the advertiser and eCPM behind every ad impression, identifying the lucrative ad whales responsible for the majority of your ad revenue, and identifying ads that impact churn or cannibalize your IAP. This is exactly what Soomla can do but don’t just trust our word on it – go ahead and request a demo to see for yourself.

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