The most innovative things happening with apps today

The mobile app industry is an exciting and ever-changing field that keeps everyone on their toes. We observe every development with keen interest, and not necessarily just new apps or publishers joining the stage. I also mean any technology or trend that has the ability to create ripples across various fields, mobile app market included.

You’ve probably heard of some of these technologies and trends, perhaps even have the first-hand experience with them, while others are a complete mystery. Regardless, I’ve assembled a list of innovative and fascinating things happening right now that are affecting the world of mobile apps. Read on to see what they are.

Virtual/voice assistants

Voice technology has boomed in the past couple of years because lots of people have recognized its worth. It makes everyone’s life easier and allows you to multitask. Instead of using your hands or eyes to get stuff done, now you only need to tell Google Assistant, Siri, or Alexa and it’s done.

The algorithms behind them – courtesy of artificial intelligence (AI) and machine learning (ML) – allow apps to recognize different voices and understand voice commands, analyze textual, visual and audio input, predict user behavior, as well as offer recommendations and forecasts.

So it comes as no surprise that they are increasingly being applied all across the mobile world, for instance in:

  • organizing shopping lists and recommending products,
  • making traveling arrangements and recommending locations,
  • operating IoT and smart devices,
  • e-commerce chatbots,
  • weather prognosis,
  • financial forecast,
  • medical diagnosis and treatment suggestion
  • speech recognition in gaming, and more.
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IoT devices

According to Statista, the size of the Internet of Things (IoT) market worldwide is expected to grow to around $1.6 trillion in revenue by 2025. In 2018, there were around 22 billion IoT connected devices in use around the world, and this number is expected to reach 50 billion by 2030.

Closely connected with the development of smart technologies and virtual assistants, IoT as well is entering the mainstream. Finding its place in many fields, including everyday life, education, medicine, transportation, and manufacturing, the IoT technology has brought us the capabilities to:

  • perform certain device functions like turning on and off, opening and closing, triggering alarms, adjusting the level/intensity of a device’s functionality, etc.
  • monitor and read devices and sensors’ readings,
  • analyze and interpret various information, create reports, charts, and statistics, and more.

Especially interesting in our neck of the woods is the fact that the rise of IoT is causing an explosion in app development, not just for smart speakers and home assistants, but for wearables like smartwatches, fitness tracking devices, wireless headphones as well.

Virtual/augmented reality (VR/AR)

Virtual and augmented reality technologies have been used for some time now in the console and PC game industry, but only recently have the mobile app developers started to implement them.

Remember how the world became enthralled with Pokémon Go? It was exactly the implementation of AR and VR that brought it its global fame. Moving away from the gaming aspect, these amazing technologies have opened a bunch of new possibilities and practical purposes for other apps, such as:

  • navigation,
  • interior design,
  • object measurement,
  • education, and so on.

For example, instead of just seeing a photo of a couch in a shopping app, you can now take a photo of your room and see how the couch fits in (does it match your drapes, truly?), all thanks to the advances in AR/VR.

The future is bright for these technologies in the mobile sphere, as Google has partnered with Samsung, Huawei, Motorola, Xiaomi, and others to bring AR to all types of Android mobile devices at all price ranges, via its ARCore platform.

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Mobile commerce and payments

Studies say that customers prefer to shop online, from the comfort of their homes, instead of having to go out and do it the traditional way. With the growing popularity of smartphones, online shopping has moved into the mobile sphere. According to a 2019 report, millennials make 36% of their purchases using mobile devices, up 20% from 2017, while purchases made on a PC make up 24%.

This obviously makes a compelling argument for developing mobile shopping apps. So if you’re shopping via a mobile app, there has to be an easy way to process mobile payments. The amazing people in charge of developing new technologies have got you covered here as well.

Making payments via credit/debit cards and Internet banking is becoming obsolete. These methods are slowly but surely being replaced by payment apps like Apple Pay, Google Pay, and others, allowing users to make hassle-free and speedier transactions from anywhere in the world.

Blockchain

The blockchain technology came into the limelight a couple of years ago when Bitcoin, the cryptocurrency operating on it, reached the all-time high price of $19,783.06. Lots of people immediately saw this mysterious new technology as a potential to earn a bunch of money, which lead to an explosion of blockchain-based projects, many of which failed miserably.

However, for some, blockchain proved to be incredibly useful, which is why we now have plenty of apps functioning together with this technology. These include currency converters, e-wallets, networking solutions, asset trackers, and the like.

Beyond the cryptocurrency sphere, blockchain found its place in many other industries, such as healthcare, intellectual property, and art authenticity verification. This is due to the fact that it provides:

  • transparency,
  • straightforwardness,
  • higher transaction speed,
  • better security and protection of data, etc.
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Healthcare digitization (telemedicine)

It seems like everything is becoming digitized these days, but especially useful, convenient, and potentially life-saving is the digitization of healthcare. The principle of digital medicine isn’t new – there are already online pharmacies, websites that provide professional consultation, and more.

Naturally, this means that a lot of these services are today accessible via mobile apps, sometimes called telemedicine apps. Thanks to them, healthcare services can be made available everywhere, at any time, allowing bed-ridden and disabled patients to receive (at least partially) care from the palm of their hand, without even seeing a doctor.

The mobile apps in this sphere can provide:

  • doctor consultations,
  • online therapy,
  • prescription ordering,
  • reminders to take medications,
  • fitness and exercise advice,
  • period and/or pregnancy tracking,
  • symptom checking and analysis,
  • sleep and meditation guides, you name it.

It’s a great time to be alive

We are living in a digital world now, where seemingly everything is interconnected and available at the touch on our screens or via one sentence directed to our voice assistants. The technologies listed above are shaping how mobile apps are made and, as a result, our daily lives.

If you’re building a product utilizing the latest advances in innovative technologies, make sure to always have good assistance at your side. Once your app is completed and ready to do some good work, Soomla can help you monetize it by monitoring and providing all the necessary insights such as ad revenue per user, advertiser discovery, ad whale detection, waterfall bid distribution, and much, much more.

Meanwhile, why not read something useful, like mobile advertising statistics or user churn in mobile apps.

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