Monthly Archives: February 2020

5 Hot Trends in Mobile Ad Creatives we Saw on AdIntel

This week we will take the platform in a slightly different direction. We will cover some of the hottest creative trends that...

After MWC now GDC 2020

So... SOOMLA will not be attending GDC this year. GDC is the most important event in the mobile gaming industry and as...

AdIntel Insights: Hot Advertiser Alert – Pancake Art

Fresh off the oven, here is the hottest advertiser of last week in our opinion. Like in previous weeks. this one cannot...

AdIntel Insights: Hot Creative Alert – Homescapes

This is the fourth article in the series. This time we are doing something a bit different and instead of focusing on...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports