Monthly Archives: March 2020

AdIntel Insights – Boombit, follow Archery Go!

This post is a simulation featuring Boombit, creators of Archery Club. As there are many other Archery games, Boombit can learn from...

AdIntel Insights – Peak Games, follow Puppy Blast!

One of the ways our customers are leveraging AdIntel is to gain insight on their competitors creatives and potentially learn from them....

5 Hot Playable Ads and Interactive End Cards we saw on AdIntel

This week we are celebrating the addition of Playable ads to AdIntel so this week's post will focus on the best interactive...

AdIntel Insights: Hot Advertiser Alert – Slap Kings

This advertiser is as fresh as they come. It's a newcomer to the charts but made it all the way to #47...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports