AdIntel Insights: Hot Advertiser Alert – Slap Kings

This advertiser is as fresh as they come. It’s a newcomer to the charts but made it all the way to #47 in the US chart in its first week. It is also ranked #9 for budget increase. Like in previous weeks. this app cannot be discovered with standard app discovery tools and does not show up in the app store charts.

Slap Kings

We first noticed Slap Kings by Gameguru due to the week over week ad spend increase. However, it’s when you see their ad creatives you realize how addictive this game can be.

There are 2 ways to find newcomers in the weekly charts. The first one is to look for the sparkle emoji in the US # column and the 2nd one is to use the Newcomers filter from the top.

Screenshot from Ad Intel dashboard showing Slap Kings in the 9th spot for Budget Change
Screenshot from AdIntel dashboard showing Slap Kings in the 9th spot for Budget Change

Advertising with 3 channels

Slap kings just started but they already use multiple channels. You can see that Ironsource commands most of the budget but other channels has better performance in some of the KPIs.

Screenshot from Ad Intel showing the distribution of budget to various channels
Screenshot from AdIntel showing the distribution of budget to various channels

Solid performance indicators

Digging in a bit further on Slap Kings reveals that Gameguru has strong KPIs for this game. Their ad creatives are able to generate more than 7 installs for every 1,000 impressions while click-through ratio is well above average.

Screenshot from Ad Intel showing the performance KPIs for various creative types
Screenshot from AdIntel showing the performance KPIs for various creative types

Due to their ad creatives performance, the game is marketed with CPIs lower than $1 and still generates high volume of installs. This is clearly shown in the Country and CPIs breakdown chart

Screenshot from the Ad Intel dashboard showing the breakdown to countries as well as CPIs
Screenshot from AdIntel dashboard showing the breakdown to countries as well as CPIs

This is where AdIntel is proving it’s value – by showing you the apps that stand out, either by ad spend or by KPIs that are simply off the charts.

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Ad creatives are key to success

We can take a look at what creatives are being used by Slap Kings to learn more about what drives their ad performance. Here are the videos that AdIntel platform was able to uncover.

Screenshot from Ad Intel showing the video creatives promoting Slap Kings
Screenshot from Ad Intel showing the video creatives promoting Slap Kings

Since the first video commands most of the budget we can open it and look at it. The ads come in both landscape and portrait orientation and you can see from the end card that there is also an interactive element in the ad. Link to the videos here.

Screenshot from Ad Intel showing the video creative
Screenshot from Ad Intel showing the video creative

See the process in our latest video:

Find trending games and cool creatives

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