This advertiser is as fresh as they come. It’s a newcomer to the charts but made it all the way to #47 in the US chart in its first week. It is also ranked #9 for budget increase. Like in previous weeks. this app cannot be discovered with standard app discovery tools and does not show up in the app store charts.
We first noticed Slap Kings by Gameguru due to the week over week ad spend increase. However, it’s when you see their ad creatives you realize how addictive this game can be.
There are 2 ways to find newcomers in the weekly charts. The first one is to look for the sparkle emoji in the US # column and the 2nd one is to use the Newcomers filter from the top.
Advertising with 3 channels
Slap kings just started but they already use multiple channels. You can see that Ironsource commands most of the budget but Applovin has better performance.
Solid performance indicators
Digging in a bit further on Slap Kings reveals that Gameguru has strong KPIs for this game. Their ad creatives are able to generate more than 7 installs for every 1,000 impressions while click-through ratio is well above average.
Due to their ad creatives performance, the game is marketed with CPIs lower than $1 and still generates high volume of installs. This is clearly shown in the Country and CPIs breakdown chart
This is where AdIntel is proving it’s value – by showing you the apps that stand out, either by ad spend or by KPIs that are simply off the charts.
Ad creatives are key to success
We can take a look at what creatives are being used by Slap Kings to learn more about what drives their ad performance. Here are the videos that AdIntel platform was able to uncover.
Since the first video commands most of the budget we can open it and look at it. The ads come in both landscape and portrait orientation and you can see from the end card that there is also an interactive element in the ad. Link to the videos here.
See the process in our latest video:
Find trending games and cool creatives
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