Monthly Archives: April 2020
AdIntel Insights: Mobile DSPs and the Comeback of Playrix’s Oldest Title
This week we will focus on a game that leverages DSPs heavily in their advertising strategy. We will see some of the...
AdIntel Insights: Hot Advertiser Alert – Coin+
After some posts with other themes, we are back to the “Hot Advertiser Alerts” series this week. We will focus on one...
5 Trends We Noticed Since Coronavirus Lockdown Started
This week we are doing something a bit different. We will focus on the benchmarking and COVID-19 sections of AdIntel and share...
AdIntel Insights – Scopely, follow Words with Friends
This post is written as an advice to Scopely, creators of Scrabble Go - we will be looking at one of their...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
